The cost of bringing out a newspaper is largely met by the advertisements published therein. Application of Advertising Types at Various Stages of Product Life. (11) Reduction in the Prices of Newspapers and Magazines Etc:ДЄdvertising is immensely helpful in reducing the cost of the newspapers and magazines etc. It has been rightly pointed out that вЂњselling and advertising are cup and saucer, hook and eye, or key and lock wards.вЂќ (10) More Employment Opportunities:ДЄdvertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies. The selling efforts of a salesman are greatly supplemented by advertising. The customers are already familiar with the product which the salesman sells. (9) Supports The Salesmanship:ДЄdvertising greatly facilitates the work of a salesman. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product. A branded product assures a standard quality to the consumers. (8) Better Quality Products:Дifferent goods are advertised under different brand names. They have extensive knowledge of the English language and are familiar with writing styles. Copy editors specifically study punctuation and grammar.

This increases the profits of the manufacturer and the consumer gets the products at lower prices. Copy editors, also known as line editors and sometimes as content editors, usually look at everything from facts to grammar and formatting. It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products. (6) Educates The Consumers:ДЄdvertising is educational and dynamic in nature. This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern. It introduces the manufacturer and his product to the people. (5) Enhances Good-Will:ДЄdvertising is instrumental in increasing goodwill of the concern. Continuous advertising is very essential in order to save the product from the clutches of the competitors. Advertising is greatly helpful in meeting the forces of competition prevalent in the market.

12 types of advertisement